We were psyched when Crew Kraftorz; A digital Recruitment & customised Human Resources services team that redefines the way companies hire talent, reached out to us to research, conceptualise & create a brand identity for them from the ground up.

We wanted to execute an approachable tone of voice for the brand identity, print & digital, merchandise and artwork design by working with a mix of rounded graphics, playful fonts and bold colours that are an extension of their core values.