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We designed the identity and packaging for Pick, a producer of freshly squeezed, cold-pressed juices made with the freshest fruits of the lot and no added preservatives. It was fun creating an identity with the boys at Vesavi Foods.
We indulged in very erratic solid shapes inspired by the various flavours of each blend to ‘minimal and raw’ form of basis for the visual language, alongside a quirky illustration of a local fruits.
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