Starting a new business? Create a website. Thinking of starting a new business? Create a website. This might sound a little strange to beginners but the business fat cats of today’s world exactly know why this is uncanny. Let me tell you why and how websites help you build your business castles. Before we begin; committing to start a website, it’s important to term down the kind of websites that your business might require. In a layman’s term, websites are of two types:
An Infomercial Website which provides people with information regarding your business and the services you provide.
An E-Commerce Website where people can come and purchase your goods and services.
Now, let’s move on to finding out why websites are the blue ribbons for business.
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you?
Websites help to promote your venture 24*7. Be it a product or service, the first thing consumers do is, look for relevant information online. In fact, 88% of your potential clients will research product information before they make a purchase online or at the physical store. And that’s where websites become your star player. Your website is what gives your consumers a clear idea of what your brand is about and what types of products/services you offer. Every piece of your content is crucial to driving your customer back to you every single time.
What is more convenient?
Does the thought of stepping out to go on a shopping spree sound exciting? Or ordering all your favourite products with just a few simple clicks while sipping on your coffee and relaxing within the comfort of your own home sound much easier? Here’s where a website comes into play. It helps you kick start your business provided it’s user-friendly, convenient and efficient, leaving the consumer with a smooth shopping experience that simply makes you a favourite vendor. This ultimately results with your website ranking on top of search engines.
It’s a Road-map to your venture that costs next to nothing.
A website is a window through which your business says “hello” to the world with different marketing strategies to help your business grow. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. There are a lot of factors like SEO content marketing, digital marketing and advertising that helps you top the list in search engines and put you on the driver’s seat. Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business. Again, this is a cut-rate deal.
Why do you want to neglect social proof?
More than 90 per cent of consumers claim that online reviews influence their buying decisions. By building a website, you are giving your business the opportunity to tell consumers why they should trust you, the testimonials and facts to back up those opportunities. You could rely on most trusted review platforms to host review for your brands. This way you’re bowling a “googly” since potential buyers are already looking for you online. Customer testimonials on your site is a great way to attract potential buyers.
Who’ll neglect full-time employee who expects no salary?
Nobody wants to work at 3 AM but some people like to shop then. Your website can sell products at any time and potential customers are not restricted to business hours. Thus, the brand is available to consumers during any time of the day. A website with an online shop can provide a dramatic boost in sales. It’s an open workplace with zero workforces, plus who doesn’t want to earn while asleep.
Create a foundation for your digital marketing strategy.
A website is the spine of digital marketing. It’s what journalists/bloggers link back to and it becomes a part of your campaign. Social media is your key card since its one area where you needn’t outspend your competitor to beat them. Again, you’ll need a website to link to at the profile footer. Keeping up to the trend isn’t just a “good thing to do” but a hard edge business.
A well-designed website is your revenue jockey.
Your website should be designed in a manner that it lures a visitor to go the cart with confidence and not to your contact page with confusion. The customers are ready to spend online if you have a website design that enables customers to establish their trust in you. This way you are positioning your company to reach out to thousands of potential customers for less than you would spend mailing ten brochures by traditional mail. However, online e-commerce is no cake walk as you’re required to maintain inventory and transportation.
Who’s more productive than an informed customer?
Your website is your online brochure or catalogue and it’s easier to update information about your products and services as you keep upgrading. This way your customers will be well informed about the arrival of new products, upcoming events, special promotions, or any new services you offer.
By now, you should have a picture of the importance of a website and its crucial role in the game of business. It’s not the strongest species that survives nor the most intelligent but the ones that are most responsive to change. If you are still not thinking of creating a website for your business, well then what are you waiting for? Time has dawned for you to change. If your business is not on the internet, you are most likely out of business!